Karoo Ford, or Midland Auto as it was known until mid 2018, has a proud history of bringing the Ford brand to the plains of the Karoo and beyond. A heritage of being supportive and intertwined in the history and prosperity of the Karoo and its agricultural roots, which form the backbone of our business.
We are one of the oldest and most respected names in the Ford stable and have been operating from the same premises since 1952. In 2015 a group of investors saw the opportunity to invest in Midland Auto and to grow it to even greater heights - with astounding results! As part of our commitment, we are in the process of building a new, state-of the- art dealership in College road at the Southern entrance of town, in order to further improve our level of service in future
The Karoo Ford brand has become a household name in our area with one of the highest market penetration and customer service ratings in the auto industry. Karoo Ford won the coveted Dealer of the Year award for 2017 - as indeed we have on numerous times in the past, where Customer satisfaction counts for 90% of the points allocated for this award.
We are proud of our history and see future growth and customer service as the main pillars of our business model. Karoo Ford strives to deliver the personal experience to our customers by making them feel special and not just a "number". By application of this values and this business model we have grown Karoo Ford's turnover and footprint by more than 200% since December 2015 and will continue to deliver the BEST customer experience - whether it is for purchasing a new or used car or having it serviced or repaired.Our mantra is, “The customer always comes first and is the most important part of our business!”
Welcome to Karoo Ford - where we achieved success through great customer service!